Reputation Marketing Is Crucial To The Success Of Your Business
Although the restaurant business seems to be most impacted by online reviews, experts predict that doctors, contractors, surgeons, accountants and many other local business owners will see more and more online reviews due to changes in search engines over the next 12-24 months.
Reputation marketing and building a good online reputation are critically important. However, they are not stand alone growth strategies. Reputation marketing yields the most positive returns when coupled with other online and offline marketing efforts since the effectiveness of these efforts are increased by a good reputation.
Increasing numbers of review websites such as Yelp, are gaining credibility and influence over consumer purchasing decisions. This has attracted the attention of Harvard Business School which conducted a study of online reviews and their effects on restaurants. The study found that a one star increase in Yelp rating led to a 5-7% increase in restaurant revenue, which was a major impact on local restaurants and very little on big chains. A similar study done at UC Berkeley reports that a half star improvement on a five star rating could make it 30-49% more likely that a restaurant will sell out its evening seats.
Whether you have no online reviews or negative reviews about your business, Social & Mobile Local, reputation management and reputation marketing experts can help in building that five star reputation that you deserve. Our experienced team have developed proven reputation marketing strategies for several different industries for doctors, dentists, surgeons, car dealers, attorneys and restaurants. Social & Mobile Local manages, builds and markets your 5 star reviews to give exposure and visibility, you need to dominate your industry competitors and get more patients or customers.